“We are delighted to expand our 3G footprint to 18 Circles across India, which makes our service available in all metros and major metros in the country, enabling us to target the fast-growing data market in these Circles. Together, these Circles account for 80% of incremental Smartphone sales in the country.
As India’s youngest pan-India GSM operator, we are committed to improving the quality of our customer mix, and our extended 3G presence will help us attract a disproportionate share of customers in the high-value Corporate and SME segments. This will also help us further consolidate RCOM’s position as the leading Indian data operator”, said Gurdeep Singh, Chief Executive Officer, Consumer Business, Reliance Communications Limited.
RCOM currently has the largest 3G footprint in the country with a presence in 13 Circles, Delhi, Mumbai, Kolkata, Punjab, Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh, Bihar, Orissa, Assam, North East, Jammu & Kashmir. With its extended presence in 18 Circles, covering 80% of the country’s 3G data revenue market and incremental Smartphone sales, RCOM is well-positioned to target a disproportionate share of the Corporate, SME and high-value customer market. This expansion will help Reliance Communications further consolidate its data leadership position in the Indian market.
Reliance Communications recently also introduced Zero Rental and One India, One Rate Plan, both of which have created new benchmarks in the Indian mobility industry. Combined with the launch of 3G services in 5 new Circles, these combine to make up a powerful proposition for the high-value Corporate and SME customer, offering them seamless, affordable and high-speed connectivity, backed by a best-in-class network due to RCOM’s robust IP back-haul and 200,000 km of fiber.
For the quarter ended 31 March 2014, the company had 37.4 million data customers, including 12.9 million 3G customers, making up the largest 3G customer base in the industry.