Apple brought in $88.3 billion in profits this past month. Their estimated a target was in the range of $84 to $87 billion. The company sold about 77.4 million iPhones in the past 2 month, just roughly one million units down from its last record of 78.2 units in the first quarter of 2017, and below the estimate of 80 million.
Though Apple sold a smaller number of iPhones compared to last year record, it made more money thanks to the large price of the iPhone X. With its 10th anniversary model, the average price of an iPhone is now $796 compared to $695 last year, prior to the device’s launch.
When all that is said and done, Apple’s total sales are up 13 percent and the company’s all-time sales record in a quarter. It also kept older iPhone models on sale during the holiday season, to take advantage of the fast-growing markets in China and India. The total International sales are at 65 percent as the company states.
“The iPhone X surpassed our expectations and has been our top-selling iPhone every week since it shipped in November,” state company CEO Tim Cook. It was an increase of 30 percent in just two months, which is a testament to the popularity of our products and the loyalty and satisfaction of our customers” .
Year over year the sales on the iPads are getting smaller and smaller, down just one percent during the same period last year. Apple’s revenue continues to flow in from other separations like services which includes iCloud, Apple Music, iTunes, and the App Store with an increase of 18 percent. Last year, Apple’s service division has generated more revenue than sales of Air Pods, Apple TV, Watch, and iPad combined.
For this year, the company is projecting a profit of $60 billion compared to $51.5 billion this time last year as it prepares to release its HomePod a smart speaker mid-way through this fiscal quarter.