Website Cleanup Audit Checklist

Homepage and navigation

• The homepage explains who the site helps and what problem it solves.
• Primary navigation is stable, readable, and not overloaded.
• Visitors can reach Library, Start Here, Services, and Contact without guessing.
• The main CTA is clear without making ranking, revenue, traffic, or approval promises.

Trust and contact path

• About, Contact, Privacy, Terms, and Editorial Policy pages are visible and consistent.
• The public email or form path is appropriate for the request being made.
• The site does not expose admin-only or private email addresses publicly.
• Any affiliate or product guidance has a clear disclosure if relevant.

WordPress cleanup leftovers

• No sample pages, demo posts, staging references, placeholder filler text, or unfinished template blocks are public.
• No visible PHP/plugin warnings appear on public pages.
• Footer, menu, and page titles do not show default WordPress wording.
• Important pages have one clear H1 and logical section headings.

Sitemap, indexing, and AdSense readiness

• Sitemap URLs point to the clean public versions of important pages.
• Noindex/canonical choices match the pages the site wants Google to evaluate.
• Content pages are useful as standalone resources, not just pathways to a service.
• Thin, duplicate, or off-topic pages are repaired, merged, de-emphasized, or documented for future noindex/redirect review.

Analytics and inquiry tracking

• Core pages have page-view visibility.
• Important CTAs can be measured as click events where safe.
• Forms record form-start, submit, and submit-error events where possible.
• Manual inbox leads remain the source of truth until backend conversion reporting is proven.

Final review questions

1. Would a reader get useful next steps even if they never buy?
2. Would a small business owner understand what cleanup help is available?
3. Is the audit request path easy to find and safe to use?
4. Are all claims conservative and verifiable?